Seaside changed American development in ways that were unimaginable when it was designed by DPZ in 1980. I remember the billboards you'd see on the way to the beach in the early years which simply said "Seaside - Come build a town with us." Build a town? That was unthinkable back then… we didn't build towns; we just built developments. All the towns had already been built. Or had they? Because Seaside was eminently lovable, people showed up by the thousands. After a few days at Seaside with their car keys still hung on the peg on the wall, they begin to ask themselves "why can't we built a town like this back home?" And so the movement known today as the New Urbanism was born.


Larry Davis

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